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The udupp journal

Notes from the dye house.

Process notes, color stories, and the odd manifesto. Everything that happens before a crew lands in the box. Fewer graphics, better colors.

Image coming soonNotes from the dye bath

Latest · Process

Notes from the dye bath

Every udupp crew starts in a small reactive bath, mixed by hand and logged by season. Here is what that actually looks like.

August 12, 2026 · 5 min read

NEW COLOR LAB DROP✳PREMIUM 250 GSM GIZA COTTON✳OVERSIZED FIT✳MINIMAL EMBROIDERY✳GARMENT-DYED✳FAST DELIVERY✳UDUPP 2027✳NEW COLOR LAB DROP✳PREMIUM 250 GSM GIZA COTTON✳OVERSIZED FIT✳MINIMAL EMBROIDERY✳GARMENT-DYED✳FAST DELIVERY✳UDUPP 2027✳
Image coming soonWhy we killed the graphic tee
Manifesto

July 28, 2026 · 4 min read

Why we killed the graphic tee

Less nostalgia, more color. The case for stripping the graphics and putting everything into the dye.

Image coming soonYou’re part of the Lab
Campaign

July 9, 2026 · 3 min read

You’re part of the Lab

Color Lab isn’t finished inside our studio. Your choices, reactions and votes help us understand which shades should move forward.

Image coming soonThe 2027 season, explained
Field notes

June 20, 2026 · 6 min read

The 2027 season, explained

Twelve colors, four drops, one year. A short map of how the 2027 season is built, and why the garment stays the same.

Image coming soonHow to wash a garment-dyed crew
Care

June 2, 2026 · 5 min read

How to wash a garment-dyed crew

A garment dye keeps moving after you buy it. A few small habits keep the color where you want it.

Image coming soonLimited batches, by hand
Process

May 15, 2026 · 5 min read

Limited batches, by hand

Why we cap the run size, log every bath, and refuse to make two crews read exactly alike.

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