Retail partnership
×blinkitFashion, at10-minute speed.
Udupp Color Lab is going live inside blinkit as the first premium apparel brand on India’s fastest quick-commerce platform. We’re collapsing the distance between seeing a color and wearing it, from days of shipping to about ten minutes.
Why quick-commerce
A distribution edge, not just a channel.
Impossible speed
Ten-minute delivery turns a garment into an impulse. The moment a color catches you, it can be on you before it passes.
National reach, overnight
Blinkit's dark-store footprint gives a young label instant presence across India's biggest cities without a single storefront.
Zero retail capex
No leases, no fit-outs, no staff. We stock color into an existing network and let it do the last mile.
Demand you can read
Every drop returns live signal on which colors move, where, and how fast, the lab's next bath is decided by data, not guesswork.
Built for repeat
An accessible price and frictionless delivery make re-buying a reflex. Color becomes a habit, not a once-a-season splurge.
Drop, don't warehouse
Small, timed capsules stocked to demand keep inventory lean and every colorway feeling like an event.
From bath to doorstep
How a color reaches you.
Four steps between the color of the year and the shirt on your back, the last one measured in minutes.
The lab decodes the color
We translate the year's defining shade into a wearable palette and cut it in Giza cotton.
Reactive dye & finish
Each colorway is garment-dyed in small reactive baths and washed soft, ready to wear on day one.
Stocked into dark stores
Finished drops move into Blinkit's local fulfilment network, positioned close to demand.
At your door in ~10 minutes
You tap in the app you already use, and the color of the moment arrives before the mood fades.