Campaign
You’re part of the Lab
The 2027 season will not only tell people what colors to wear. We want people to participate.
The udupp studioJuly 9, 20263 min read
The audience becomes part of the Lab. Through polls, comparisons, styling experiments, photography and conversations, Udupp will continuously explore how people interpret color.
You may see two shades and choose one instantly. The more interesting question is: why?
That question is at the centre of our Color Literacy campaign.
Color Lab isn’t finished inside our studio. Your choices, reactions and votes help us understand which shades should move forward.
“Color isn’t finished in the studio. It’s finished by the people who wear it.”