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Privacy policy

Last updated · July 23, 2026

Udupp operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Udupp is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal information we collect

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details including your name, billing and shipping address, phone number, and email address.
  • Financial information including card and payment account details, transaction details, and payment confirmations.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including items you view, add to cart or wishlist, purchase, return, exchange, or cancel.
  • Communications with us, such as customer support inquiries.
  • Device information including your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information including how and when you interact with or navigate the Services.

How we use your information

Depending on how you interact with us or which Services you use, we may use personal information to:

  • Provide, tailor, and improve the Services, including processing payments, fulfilling orders, managing your account, arranging shipping, facilitating exchanges, and personalising your experience.
  • Send marketing and promotional communications, and show you relevant advertising.
  • Support security and fraud prevention, authenticating your account and providing a secure payment experience.
  • Communicate with you and provide customer support.
  • Comply with applicable law and respond to valid legal process.

How we disclose personal information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes, including: with Shopify, vendors, and service providers who perform services on our behalf (IT, payment processing, analytics, customer support, cloud storage, fulfillment and shipping); with business and marketing partners; when you direct or consent to disclosure; with our affiliates; and in connection with a business transaction or to comply with legal obligations.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside. To learn more, see the Shopify Consumer Privacy Policy.

Children’s data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.

Security & retention

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send us may not be secure while in transit, please do not use unsecure channels to communicate sensitive information. How long we retain your personal information depends on factors such as our need to provide Services, comply with legal obligations, and resolve disputes.

Your rights & choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

  • Right to access or know what personal information we hold about you.
  • Right to request deletion of personal information we maintain about you.
  • Right to request correction of inaccurate personal information.
  • Right of portability, to receive a copy and request transfer to a third party.
  • Right to manage communication preferences and unsubscribe from marketing emails at any time.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request.

International transfers

We may transfer, store, and process your personal information outside the country you live in. Where required, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this website and update the “Last updated” date.

Contact us

For any questions about our privacy practices, or to exercise any of your rights, call +91 8129567808, email admin@theudupp.com, or write to Udupp Originals, Building No. 277/1, Pandalam P.O, 689501, Pathanamthitta, Kerala, India.

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